June 16, 2024
How to get started with digital marketing in Nigeria with zero experience

Do you wish to become a successful digital marketer in Nigeria?

Do you desire a career change, do you want to be a part of big success stories in storybooks and national dailies?

Who is a Digital Marketer?

A digital marketer is a marketing professional who has mastered the skill that specializes in generating leads using digital marketing channels/tools.

Becoming a Digital Marketer in Nigeria is one of the best career choices of the 21st century.

It is one way to write your name in the sand of time.

What is a great company without sales and marketing?

Every great business, company, and enterprise is rated by its annual turnover.  That is, the number of sales it is able to generate over a period of one year.

As a digital marketer, your job is to help businesses grow and make more sales by leveraging digital channels such as Social Media, Email, Search engines, etc.

There are many digital marketing agencies/companies in Nigeria playing in this space.

What is Digital Marketing?

Digital marketing involves the marketing, advertising, promoting, and selling of products and services on the internet.

You could also see it as a way of putting businesses and brands in the spotlight on the internet.

Digital marketing has become so necessary that every business, both offline and online need it because all your clients and customers are on the internet 24/7.

Every single person you know has a phone and on that phone, there are apps that continuously steal away their time and attention.

As a business owner, you should be able to position your business and brand in front of prospective clients and customers.

This is why you need to either learn digital marketing or hire a digital marketer to do the work for you.

Digital marketing in your business is a must and here are a few reasons why you must start leveraging digital marketing today.


Do you remember how in the old days we used television, magazines, newspapers, and radios to advertise our products and services? Yes, we still do, but not as much as before.

Statistics show that social media advertising has proven to be more effective than those old offline kinds of advertising.

Do you want to know why? It’s simple, everyone is now on the internet.

Every single customer or client of yours is somewhere holding his phone and scrolling through his Instagram or Facebook news feed getting entertained.

You need to be able to put your brand right in front of their noses as they do that and I’ll show you how to do it exactly. Keep on reading.


With digital marketing, advertising your business is way much cheaper than conventional means of advertising like using television and radio advertisements, or advertising in newspapers and magazines.


One of the major benefits of digital marketing over traditional advertising is that it is easier to measure the performance of your advert.

This helps you to know what is working in your advert and what is not.

When people advertise on TV or in newspapers, they do not have an idea of how much it is performing.

They only rely on feedback from customers to determine how well their Ad is doing.

In online advertising (digital marketing), you are able to confirm the number of people who have seen your ad, as well as the actions they are currently taking.

It is also easier to identify, correct, and improve upon the existing ad till it converts. This way, you maximize your results and get better returns on your Adspend.


With digital marketing, it is very possible to interact with your audience or prospects one on one. This, in turn, will make your business and brand stand out as an authority figure in whatever niche you’re in.


Influencer marketing is a commonly used strategy in digital marketing. It involves getting social media influencers to speak/write about your product or business on their social media pages. This helps to create not only awareness but to build trust among the common folk with your brand.

Digital marketing in Nigeria

Top Digital Marketing Agencies in Nigeria

Digital marketing agencies are organizations or a group of people who have learned how digital marketing works, have experimented with it, and have gathered vast knowledge and experience in it.

As most Nigerian businesses have started to go online, the need for digital marketers and its agency is on the rise and there are a few digital marketing agencies that have made a name for themselves in this field in Nigeria.

and I’ll be listing a few of them in no definite order.

If you’re looking for a digital marketing agency for your business, you can go through this list and choose one to work with.

  • Primegate Digital Marketing Agency

Primegate is a digital marketing agency in Lagos, Nigeria. They are well known for their expertise in generating quality leads for businesses and producing SEO-optimized content for their clients.

See more about primegate here


  • Algorithm Digital Marketing Agency

algorithm media digital marketing agency is one of the leading marketing agencies in Nigeria. They mainly specialize in providing media strategies for growing your customer or client base.

Read more about algorithm media here


  • Ziza Digital Marketing Agency

Ziza digital marketing agency is located in Lagos, Nigeria. Just like every other digital marketing agency, they create different strategies that will be used in growing your business online. They achieve this by posting relevant content on the right platforms.

Learn more about ziza digital here

  • Crank Digital Marketing Agency

Crank digital performs various digital marketing services like lead generation, SEO, SEM, and web analytics. Their marketing agency is made up of a team of professionals, who put in effort every day to deliver quality services to their clients.

See more about crank digital marketing agency here


  • Giga Lagos Digitals

Giga Digitals offer top digital marketing services to its client base in Nigeria. Their services range from building responsive websites to email marketing, and full-blown social media marketing.

Learn more about Giga digital here.


  • Top Yougo Digital Marketing Agency:

Top Yougo digital marketing agency is located in Lagos and in the UK. They are a digital marketing, logo, and SEO agency, created with the sole purpose of making winning digital marketing strategies for their clients and customers.

Learn more about the top you go digital marketing agency here.


  • Kings Elite Digital Marketing Agency:

King’s elite media offers digital marketing services like website optimization, internet, and mobile marketing, email marketing, online public relations, etc. it Is located in Lagos, Nigeria. They have been praised and come highly recommended for personalized website design and services.

Learn more about the king’s elite digital marketing agency.


Digital marketing in Nigeria as a beginner

Becoming a Digital Marketer in Nigeria

In order for you to become a highly paid digital marketer in Nigeria, you need to have certain digital skills. You can learn these skills for free on Google or Youtube and then move forward to getting a professional course on them.

Here are the top digital marketing skills to kickstart your journey as a digital marketer in Nigeria.

1. Social Media Marketing (SMM):

Social Media Marketing is one skill you should learn if you want to become a highly paid digital marketer in Nigeria. Social media marketing is the use of social media platforms like Facebook, Twitter, Instagram, and Whatsapp to promote and advertise products and services for businesses and brands.

2. Search Engine Optimization (SEO):

Search engine optimization is a process of optimizing or making a website search engine friendly in order to improve its visibility and help it rank high on the Google search engine.

So many businesses and big brands in Nigeria have their own websites. However, not many know how to optimize their website to rank on major search engines such as Google.

As a professional digital marketer, you should be able to help them optimize their websites to improve their visibility and ranking. A blog post or an article is of no use if people cannot find it. Your job as an expert digital marketer is to help these websites rank higher on Google by optimizing their content and blog itself.

3. Email marketing:

Most people consider email marketing an old way of marketing but it is still one of the best ways to build trust between a brand and its client base.

Although selling through email is an old strategy, there are new strategies that have come up and have been effective in email marketing. As a digital marketer, your job is to identify these unique strategies used in email marketing and use them to grow your client’s business.

4. Content marketing:

As the saying goes, content is king. Content marketing is the main skill you need to learn in digital marketing if you want to be successful at it.

One of the major factors that determine a business’s success is the type and quality of the content it pushes out to its audience every day. If the quality of your content is mediocre, there’s a high chance that the business will suffer from low traffic and ultimately make low sales.

As a digital marketer, you have to ensure that all the content you’ll be pushing out is not only SEO friendly but also consumer-friendly. Your content could be in the form of audio, video, or even blog posts.

5. Copywriting:

Copywriting is a high-income skill that any digital marketer should have. Copywriting is anything made for the purpose of making the right customer take an action. It could be to click on a link or sign up for a program. However, the main aim of a good copy is to sell a product.

A good digital marketer should be able to write a compelling sales or ad copy or must have the ability to identify a crappy copy and improve on it for maximum conversion.

6. Social Media Ads Management:

Every business needs to run ads in order to increase its visibility online. Running social media ads is one skill you should also focus on building as a digital marketer in Nigeria. Facebook, Instagram, YouTube, Whatsapp, and even Google provide an avenue for both small and big business owners to run ads and campaigns on their websites and pages.

As a digital marketer, you should know how to run well-targeted ads, because if you don’t, there is a high chance you’ll end up spending a lot of money on these ads and end up with little to no results.

7. Graphics design:

In an ever-growing digital world like this, pictures and graphics keep telling a lot more stories than conventional text. Every business needs a good logo to represent its brand and also quality fliers and banners for advertising its product.

As a digital marketer, you need to know how to create simple but quality graphics to help represent your client’s business. There are free tools that you can use to create good quality graphics such as Canva, Pixellab, etc.

8. Data analysis:

Data analysis in digital marketing refers to the process of identifying, collecting, and analyzing data from the various activities of your target audience online. These could be in the form of contents that have been read, watched, or liked, groups and forums they are in, searches they have made, etc.

The essence of data analysis Is to help you create better content and campaigns based on what your target audience likes, enjoys, and interacts with. Google Analytics is one of the many tools you can use to learn more and get started with this.

9. Customer relation management:

Every business needs someone who can handle their customer relation, and as a digital marketer, you should be able to do that. Customer relation management is a simple process of learning what your customer base or target audience needs through data analysis and catering to those needs.

Sales are what keeps a business alive and customers are the people that bring in the sales. As a digital marketer, you need to have both empathy and good communication skills if you want to understand your client or target audience better.


Anyone can become a high-paying digital marketer as long as he has the time and patience to learn the skills needed for it.

You can start learning them by taking tutorials on Youtube and then opting for a paid course, this will help you know what is working in the digital marketing world and what isn’t.

Do you have any concerns, recommendations, or questions? Feel free to leave a comment using the comment box below.

Don’t forget to share it with someone who needs it.

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